Strategy AC4.2: Periodically conduct travel-behavior surveys with a component targeted at visitors and tourists.
Just as it is important to understand traffic operations in order to prioritize small-scale investments, it is essential to understand broader regional trends and how they relate to the transportation network. A big driver of the GroWNC region’s economy is tourism. Travel studies on what sites attract tourists (particularly beyond the big names, such as the Biltmore Estate, the Blue Ridge Parkway, and the Great Smoky Mountains), on how tourists move through the region and make travel decisions, and on tourist demographics can all generate helpful data. This can lead to a better understanding of what improvements can be made to the area to improve the tourist experience in the region.