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Strategy Toolkit

Strategy BE4.3: Create a regional activity passport to increase coordination among and attendance to existing tourist destinations.

Strategy Description

Many places across the United States have developed activity passports that offer prepaid admission to a variety of top attractions in a city or region. These passes not only provide the visitor with conveniences such as admission discounts, but provide the venues with increased visitors and joint marketing benefits. Ultimately, a successful passport program extends the amount of time and money spent by visitors in a region.

Additional Information / Case Studies

Flat Rock Playhouse | Image Credit: Land-of-Sky Regional Council

Recommendation

BE4: Ensure the region remains a premier destination for recreation and tourism.