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Strategy Toolkit

Strategy BE3.2: Develop a brand for the region’s arts, cultural, and heritage resources.

Strategy Description

Brand recognition develops awareness about a product or service. Many places across the United States have been successful in developing a brand for products produced within a specific geographic location. For example, the marketplace places a premium on wine from Napa, cheese from Wisconsin, and oranges from Florida. Just as these places have developed a brand, the GroWNC region has the opportunity to develop an identify that establishes a connection between the arts-based products produced in the five-county GroWNC region and potential customers.

Additional Information / Case Studies

Barn Quilt Loop Trail Marker at the Spring Creek Community Center in Madison County | Image Credit: Land-of-Sky Regional Council

Recommendation

BE3: Promote the region's arts-based economy.