Strategy BE3.2: Develop a brand for the region’s arts, cultural, and heritage resources.
Brand recognition develops awareness about a product or service. Many places across the United States have been successful in developing a brand for products produced within a specific geographic location. For example, the marketplace places a premium on wine from Napa, cheese from Wisconsin, and oranges from Florida. Just as these places have developed a brand, the GroWNC region has the opportunity to develop an identify that establishes a connection between the arts-based products produced in the five-county GroWNC region and potential customers.