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Strategy Toolkit

Strategy HCO1.3: Initiate a regional campaign to educate older adults about the different ways they can achieve recommended levels of physical activity.

Strategy Description

Many communities publish physical activity guides that list recreation areas, fitness and health centers, faith-based exercise programs, walking paths and clubs, and other locations where older adults can join in and get active. Other promotion ideas include special-purpose walking campaigns, new program announcements at the local YMCA or senior center, and special promotions and incentives for older adults at area fitness clubs.

Additional Information / Case Studies

    • Active Aging Week is an annual week-long event designed to celebrate and promote options for active aging. Western North Carolina is particularly adept at designing Active Aging Week activities that demonstrate the breadth of options in Western North Carolina.

Active aging. Photo Credit: Virginia A. Faust, NC Division of Community Assistance/ARC.


HCO1: Promote active aging options for the region's older adults.