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Strategy Toolkit

Strategy BE4.4: Collect visitorship data from all regional tourist destinations. Share information with elected officials.

Strategy Description

Visitorship data is needed to justify investments to support the tourism industry in the region. While the Department of Commerce tracks a number of tourism-supportive metrics, the region should invest in a system to track regional visitation data, including spending, tax, lodging, and demographic facts.

Additional Information / Case Studies

Apple Festival in Henderson County | Image Credit: Land-of-Sky Regional Council

Recommendation

BE4: Ensure the region remains a premier destination for recreation and tourism.