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Strategy BE4.2: Track and quantify the economic impacts of recreational activities through a regional study to establish the economic impact of the industry in the region.

Strategy Description

Many studies exist that quantify the overall impact of the travel and tourism industry in North Carolina. However, to fully understand and therefore support a robust recreation-based economy, a study is needed to quantify the direct and indirect impacts of the cluster on the regional economy. This information should be distributed to elected officials and citizens to build awareness of the impact of the tourism industry on the economy. In addition, steps should be taken to integrate this information into local government training curricula.

Black Mountain–Swannanoa Visitor Center | Image Credit: Land-of-Sky Regional Council

Recommendation

BE4: Ensure the region remains a premier destination for recreation and tourism.